A statement from our Founder,
June 2025

We built For Different like we build everything:
Quietly. Carefully.
Letting the work speak for itself.

My aim was (and still is) to build the studio I always wanted to work at.
One built on creativity and rhythm, not chaos.
A studio that plays a faster game. A more modern game.
A creative business that understands business.
And one that stands for something.

But as the work kept growing, the dream got louder.

The journey so far has been powerful.
And we’ve done work we’re proud of.
Work that made a difference.

Together, we’ve launched platforms, scaled markets, shaped movements.
We’ve backed bold ideas that changed lives.
Guided pivots. Supported exits.
Built brands that became unicorns.

But we rarely stopped to celebrate:
The team. The work. Our clients. The wins.
Not with the world. Not properly.

This summer, we’re launching For Different.
Not relaunching. Not rebranding.
Launching. In every sense of the word.

A new chapter. Starting with a new site and a back catalogue celebrating every single project we’ve delivered.

A sharper, louder, bolder For Different.

For me, this next chapter is personal.
A recent experience reminded me who I really am.
Not just a designer. A creative. An entrepreneur.
And now, a leader who’s not afraid to fly.

To my incredible team past and present, our clients, collaborators, mentors, fellow creatives, and friends, thank you.

If this is your first time meeting us, and you're seeking impact and aiming to make meaningful work, you’ve found us at an exciting moment.

The start of something different.

Lee
Founder, For Different