Atlas
Carbon Negative Materials
Atlas technology creates the vital building blocks of the energy transition while capturing C02 from the atmosphere to ensure they create materials with impact and not a footprint.
We wanted to combine both the technical innovation with the natural landscape to create a flexible visual system that could be implemented across a range of touchpoints.
Deliverables
Discovery
Naming
Brand Strategy
Logo
Visual Expression
Tone of Voice
Messaging
Guidelines
Website UX/UI