NexSTgen
The Art of Chemistry

NexSTGen is a market leading nail chemistry business. We looked to balance the technical expertise with the artistry and creative expression of the products users. Our vibrant gradients add a touch of magic to the core monochromatic palette which sits alongside a bold and timeless emblem.

Deliverables

Discovery
Positioning
Value Proposition
Personality
Brand Strategy
Logo
Visual Expression
Governance

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