Salary Finance
Financial wellbeing starts here
Salary Finance is a business and a brand rooted in financial wellbeing. We were tasked to expand their brand system with a new colour palette, a new logo and also a set of illustrations that reflect their customers; putting people at the heart of the brand.
Deliverables
Logo
Visual Expression
Guidelines
Marketing
Motion Design
Illustration
Digital Strategy
Website UX/UI
UI System
![1_Money_Simple@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/4e0b405a-3dd8-4764-82bc-c7fb2f124fd3/1_Money_Simple%404x.png)
![2_Your_Pay_£@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/06925ea6-59ef-486f-ac70-552b6a19905f/2_Your_Pay_%C2%A3%404x.png)
![4_Afford@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/abaaee76-2fdb-4845-848e-ffa1c65bd1a2/4_Afford%404x.png)
![5_Grow_£@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/021341ca-8ef1-465f-99f8-a727c2712b9b/5_Grow_%C2%A3%404x.png)
![7_No_Interest@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/25ed41c8-2436-417e-b812-107242e639ab/7_No_Interest%404x.png)
![8_Balance_£@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/3b8c8f22-2857-4d77-89c8-aa9b36aca097/8_Balance_%C2%A3%404x.png)
![10_ID_Check_1@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/e4068564-1666-4220-8b8e-f71879ce6960/10_ID_Check_1%404x.png)
![15_Oops@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/8b6b7fca-506d-400e-9a91-33b8ce08de04/15_Oops%404x.png)
![12_Bank_Details@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/c34f0c1f-5de5-4118-a2a9-5b0c1f828c80/12_Bank_Details%404x.png)
![14_Service_Unavailable@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/b15b45ba-08a3-4bc1-bc8b-38fb40950f86/14_Service_Unavailable%404x.png)
![16_Grow_Savings@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/de53bcfe-381b-4d8b-96e9-e523bf026ac2/16_Grow_Savings%404x.png)
![11_ID_Check_2@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/7870ea38-573e-4a82-90ae-fa78b8ac97d6/11_ID_Check_2%404x.png)
![17_Open_Savings_Account@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/04ba36bd-2f4a-4cce-bfc8-c2fc9d193f05/17_Open_Savings_Account%404x.png)
![18_How_Much_To_Save@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/4e78bada-c8d3-496c-8705-ea8dfb152c60/18_How_Much_To_Save%404x.png)
![22_Reduce_Anxiety@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/b07d0220-8892-4ef5-8b0e-c693f683a1e8/22_Reduce_Anxiety%404x.png)
![20_Gov_Bonus@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/c17f24bf-6c16-4d9c-91fe-c3b8d47a5379/20_Gov_Bonus%404x.png)
![21_Productivity@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/d6d83c97-c952-44c5-bd9b-864179a6a772/21_Productivity%404x.png)
![24_HR_Initiatives@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/2d01251e-c78d-477d-8072-16e5e9f09f8b/24_HR_Initiatives%404x.png)
![23_Money_Taboo@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/fda29f31-85e9-4069-aa93-424fed0a14f7/23_Money_Taboo%404x.png)
![13_Advance_On_Way@4x.png](https://images.squarespace-cdn.com/content/v1/5fbd5a9cf7f47c3c9c7fc936/f9b8dcd8-83c7-43bb-9d1e-5d790a8c795e/13_Advance_On_Way%404x.png)